It has be-gone. Suddenly every Tom, Dick and Harry out there wants to sell some sort of “service” to the real estate companies. The reasons given to the business owners stretch from “You are nowhere on Google”, “Your business will not survive if you are not on the world-wide web”, “Your stock can’t be found” and a few other crazy excuses.
To make it worse, people are falling for this “speech” as they don’t know any better or just don’t have the knowledge regarding these matters. This is usually an expensive mistake….
So what do you need and who`s responsibility is it to make sure that you do appear on the world-wide web?
At Harcourts we ensure that our offices listings / stock will rate well on Google. Our staff usually appear on the first page of Google and our partners that we contract with will always appear between position 1 and 5 on any Google page associated with real estate in South Africa.
So why the fuss?
These so-called service providers that want to sell you these funny products that will ensure you appear on the first page of Google don’t see the bigger picture that we already have in place. They have not done their homework and all their findings are mostly based on assumption. Remember “assumption is the mother of all ………”. They have no clue what we, as the franchisor, do in order to take care of social media and Google rankings. If they only knew what we currently do, the argument or sales pitch would be much shorter or you would never get the call in the first place..
So what do we do?
Harcourts SA has signed agreements with two of the biggest property portals in South Africa, these being Private Property and Property 24. These two portals host all of our offices listings. Searching the word properties or real estate with any town or suburb name will bring up these two websites. Our stock is all listed on these websites as well as links back to our national, office and agent websites.
At Harcourts we promote technology massively as this is the way of the future. For offices that want traffic driven directly to their listings we have several “Google AdWord” campaigns running and we are tracking our results via Google Analytics.
To be part of a leading real estate company who takes care of technology for it franchises is a benefit that you cannot add a rand value to.